The world of Fashion introduces yet another winner, BSX.
A brainchild of Giordano Hong Kong, BSX has been in operation since 1999 and has branched out to Korea, Middle East, Philippines and the Myanmar. (from 27th November 2009)
It offers quality and stylish casual wear synonymous to Giordano yet competitively priced.
With the increasingly emerging competition in the world of apparel, one must achieve a distinguishing characteristic from their competitors.
In this light, BSX has undergone a re-branding program with the unveiling of BSX which seeks to appeal to the young and the young-at-heart. Its direction is to simplify the brand from design, style offering, and visual merchandising to attain a sleeker, more edgy and urban attitude for the brand. BSX’s key component is to come out with a wide variety of T-shirt collection with different styles and prints.
BSX, a promise of an ultimate fashion experience.